The magazine of the European tech scene

Independent since 2024

EuropaNow

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Startups

Startup coverage on Europa Now: rounds, pivots and the European companies growing up in public.

The Importance of Being First

Startups

The Underrated Career Move: Why Joining a Startup Early Matters More Than You Think

Lorenzo Bergadano, CTO and co-founder of Quido AI, argues that becoming one of the first employees at a startup—a path rarely discussed in career literature—offers a unique learning opportunity that rivals founding or working at established firms.
Swish Basket Wants Every Hoop on Earth to Talk to Each Other — and the NBA Is Already Playing

Startups

Swish Basket's AI Rim Sensor Turns Every Court Into a Connected Network—and the NBA Is Already In

A Tel Aviv startup has raised $3.2 million to wire basketball hoops worldwide into a single live game, with the NBA already deploying the technology at international training schools.
Cambridge Aerospace was just valued at $3.4 billion, less than two years after it was founded — and the two numbers that would let anyone test that valuation, the price of one Skyhammer and the size of its UK contract, have never been published as fi

Startups

The $3.4 billion question: Cambridge Aerospace's valuation rests on numbers nobody will reveal

The British drone-killer company was valued at $3.4 billion in August, but the price of its product and the size of its defence contract remain shrouded in secrecy.
An Interview With James Murdoch, Director Of Kynekt, The UK’s Leading Equipment Protection Platform For The Construction And Trades Industry

Startups

How James Murdoch Built Kynekt to Fight Tool Theft Across the UK Trades

After losing equipment repeatedly to theft while running his own construction business, James Murdoch created Kynekt, a platform combining digital ownership records, GPS tracking, and a verified marketplace to protect tradespeople's assets.
“Biology has the final say” – Greenda’s CSO on why AI tools must adapt to agricultural ecosystems (Sponsored)

Startups

Why AI must bend to biology's rules: Greenda's approach to farm decision-making

Munich AgriTech startup Greenda is rethinking how artificial intelligence serves agriculture, placing biological reality and farmer autonomy at the centre of its platform for cooperative organisations.
Why Georgia Is Becoming Eurasia's Startup Hub

Startups

Georgia's Quiet Rise: How Tbilisi Became Central Asia's Unexpected Startup Magnet

With an 78% year-over-year growth rate and backing from major venture firms like 500 Global, Georgia is emerging as a regional hub for founders who build companies before they launch startups.
How Do You Make University Ecosystem That Makes 3 Unicorns in a Year?

Startups

Stockholm's Deep Tech Blueprint: How Universities Can Unlock Founder Potential

Viktor Olsson from KTH Innovation is bringing Sweden's university playbook to Croatia's Nuqleus Liftoff conference, revealing how a founder-first approach and intellectual property rights have helped Stockholm produce three AI unicorns in a single year.
Everyone is celebrating AI coding tools for writing five times more code — almost nobody is asking what happens to the pipelines that were built to test it, and a Helsinki startup just raised $4.7M on that exact blind spot

Startups

The CI/CD Crisis Nobody's Talking About: How a Helsinki Startup Spotted AI's Hidden Bottleneck

As AI coding tools promise to multiply developer output, the testing and deployment infrastructure built for human-paced work is cracking under the strain. Avrea, a Finnish startup, just raised $4.7 million betting that fixing this invisible problem will define the next generation of engineering.