Section
People
People on Europa Now: profiles of the founders and makers giving the European tech scene its accent.

People
Why Gym Audiobooks Fade: What Behaviour Science Reveals About Starting, Sustaining and Restarting
A landmark study pairing audiobooks with gym access boosted initial visits by 51%, but the effect weakened after a holiday break. Subsequent research shows that starting, maintaining and recovering from lapses in exercise routines require fundamentally different interventions.

Makers
How a Maker Built an AI-Powered Arcade Game with Arduino's Dual-Brain Board
An Arduino community member combined computer vision, modular sensors, and the UNO Q board to create an interactive reaction game that detects players and invites them to compete.

People
The Apology Trap: Why Constant Sorry Signals Deeper Wounds, Not Politeness
Psychologists argue that chronic apologising reveals internalized shame rather than genuine humility—a pattern often rooted in childhood experiences of conditional love and social anxiety.

People
Why the Famous Copier Study's Lesson Doesn't Always Hold Up
A classic psychology experiment showed that adding a reason—even a redundant one—boosted compliance with small requests. But the finding's real insight lies in what it didn't test: the effect vanishes when asking for something substantial.

People
The Illusion of Simplicity: Why Easy-to-Process Information Feels True (But Isn't)
Research on how people perceive information shows that ease of processing can shape judgements about truth and authenticity—but it cannot verify either. A closer look at the science reveals why simplicity alone is no guarantee of honesty.

People
Beyond the Label: What 'Weaponised Incompetence' Actually Reveals—and What It Cannot
Academic research on household cognitive labour documents real imbalances, but the popular term conflates observable patterns with proof of deliberate manipulation. Intent remains far harder to establish than the catchy phrase suggests.

People
The Hidden Complexity of Consumer Debt: Why Comparing Loans Requires More Than Moral Judgement
Credit cards, payday loans, and buy-now-pay-later products operate under fundamentally different mechanisms, each with distinct costs and risks. Understanding why high-cost consumer debt proves difficult to evaluate requires examining contract terms rather than dismissing borrowers as irrational.

People
When Work Disappears: Harvard Study Shows Visible Progress Shapes Effort
A Harvard experiment on Lego assembly reveals how the fate of completed work influences whether people continue—a finding with implications for understanding motivation beyond the laboratory.