The smart home market continues to expand with fresh offerings appearing regularly. General Electric recently unveiled a $15 connected LED bulb as part of a broader product rollout developed through its collaboration with Quirky, an invention-focused firm.
While tech enthusiasts may recognize Quirky's name, mainstream consumers often draw a blank. The same audience, however, instantly recognizes Home Depot. Recognizing this gap, Home Depot has partnered with Wink—a company owned by Quirky—to introduce a range of interconnected devices unified through a single control point: the Wink Hub.
Priced at $49, the Wink Hub serves as the nerve center for connecting "dumb" household devices to the internet using established wireless standards including ZigBee, Z-Wave, Wi-Fi, and Bluetooth. The setup process is straightforward: install the hub, buy a Wink-certified device, and scan its barcode to integrate it into your home network.
The Home Depot-Wink ecosystem already supports numerous well-known manufacturers. Chamberlain provides garage door openers, Honeywell contributes thermostats, Rheem supplies water heaters, and GE offers lighting and kitchen appliances through the platform.

Once paired, every connected device becomes controllable via the Wink app, available on both iOS and Android platforms with additional support for Android Wear. Users can establish timers, configure alerts, set proximity-based triggers, and create custom shortcuts for automated routines.
The hub connects wirelessly to your home network without needing an Ethernet cable, allowing flexible placement throughout the residence.
During a visit to the companies' demonstration "Wink House," the app performed reliably. A particularly useful feature enables single-tap shortcuts for complex scenarios—for instance, a "Sleep" mode that simultaneously closes all blinds, switches off lights, and locks doors. Commands execute swiftly, typically registering within about a second from app tap to physical action, whether that means adjusting light colors or opening a garage door.
The Wink offering parallels Apple's recently unveiled HomeKit system, with one notable distinction: Home Depot and Wink provide round-the-clock customer support staffed by live representatives who can assist with troubleshooting.
While technology enthusiasts may find the Wink ecosystem unremarkable, it addresses a genuine need for average consumers entering the home automation space. The combination of straightforward functionality and recognizable brand names creates an approachable entry point.
The Wink Hub and its compatible product lineup launch on July 7 across Home Depot locations, the retailer's website, and Amazon.com. Pricing varies based on bundling: the hub alone costs $49 (earlier announcements cited $79), but drops to $24.99 when purchased alongside a compatible product, or just 99 cents when bought with two or more products.
Source: The Next Web



