Oana Jinga, co-founder and Chief Commercial & Product Officer at Dexory, sits down to discuss her path into warehouse robotics and intelligence. Her career trajectory—spanning strategic partnership roles at Google and Telefónica before launching a robotics venture—offers insight into how European startups are tackling logistics innovation.

Dexory's trajectory reflects the growing maturity of European deep-tech ventures. Originally launched as BotsAndUs, the company has evolved into a significant player in the warehouse automation space, having secured nearly €300 million in total funding. A €142.5 million ($165 million) funding round in 2025 underscores investor confidence in the sector. Jinga explores the complexities of moving from cutting-edge research to commercially viable, globally scalable products—a transition that demands balancing technical innovation with the practical demands of real customers.

Physical AI and geographic diversification remain central to Dexory's strategy, with expansion into North American markets complementing its European operations. Yet beneath the growth metrics lies a deeper conversation about the role of automation in society.

Robotics and the Future of Work

The interview addresses fundamental questions about human-machine collaboration. Rather than framing robotics as a replacement for human workers, Jinga emphasises augmentation—how machines can handle specific tasks while humans retain responsibility for decisions that demand judgment, creativity, or ethical consideration. The conversation examines which responsibilities should remain distinctly human and which operations benefit from automation.

Ethics, Bias, and Transparency

Jinga highlights the ethical dimensions of deploying AI-powered robotics in warehouses. She stresses the importance of building systems free from bias and operating with transparency—areas where the robotics industry still has blind spots. Creating unbiased algorithms and ensuring accountability in automated decision-making remain critical challenges as the sector scales.

Broadening the Talent Pipeline

Beyond technology and business metrics, Jinga advocates for making robotics a more welcoming field. She challenges the persistent perception of robotics as male-dominated, pointing to the breadth of career opportunities now available—from data science to commercial strategy. Attracting diverse talent, she argues, is essential for the industry's continued innovation and growth.

Key Discussion Points

  • How experience at Telefónica and Google informs Dexory's commercial approach and scaling strategy
  • The transformation from BotsAndUs to a European scale-up focused on AI-driven warehouse solutions
  • Reconciling automation with job security and exploring how robotics can enhance rather than eliminate human roles
  • Determining which warehouse functions should remain human-controlled versus machine-automated
  • Identifying and addressing ethical gaps in AI and robotics, particularly around bias and system transparency

Source: EU-Startups