Creem, a financial infrastructure platform built for AI-native software companies, has closed a €5 million seed round to accelerate development of its billing and monetisation tools. The funding was led by Inovo VC, with backing from returning investors Practica Capital and Antler. The round also drew participation from several high-profile angel investors: Bolt's Markus Villig, Ready Player Me co-founders Timmu Tõke and Kaspar Tiri, Voi's Adam Jafer, and Viktor.com's Fryd Wiatrowski.
The fresh capital brings Creem's total raised to €7 million, including its pre-seed round completed in 2025. Co-founded by Gabriel Ferraz and Alec Erasmus—both veterans of Google and Adyen—Creem is tackling a specific problem: the mismatch between how quickly small teams can now ship software using AI and how long it takes to build the commercial machinery to sell it.
Traditionally, founders juggle multiple vendors to handle checkout, tax compliance, payouts, billing, affiliate tracking, analytics and other revenue operations. Creem consolidates these functions into a single platform designed for global software distribution, with particular attention to the compliance and payment complexities of selling across borders.
Agents as operators
The upcoming Creem 2.0 extends the platform beyond conventional merchant-of-record services. It bundles global sales infrastructure with tax and compliance, affiliate management, revenue splits, conversion analytics, marketing channel tracking and abandoned cart recovery. The platform also supports multiple monetisation models: usage-based pricing, credit wallets, seat-based subscriptions and prepaid credits.
What sets Creem apart is its design philosophy around AI agents. Rather than building proprietary agent workflows, Creem lets founders deploy whatever agents they choose and put them to work managing and optimising a store's billing and revenue operations. An AI agent can configure a store's entire billing setup through a single prompt and then continuously monitor and refine revenue performance.
A lot of startups are racing to build agent workflows or agentic payments. We went the other way. Creem lets founders bring whatever agents they want and put them to work running and optimising their store, so revenue can grow without growing headcount
Gabriel Ferraz, co-founder and CEO of Creem
What's next
Creem plans to deploy the new funding over the next 12 to 18 months to scale Creem 2.0 and broaden its scope beyond pure finance. The roadmap includes deepening agent-operated billing and monetisation capabilities, expanding affiliate tools, analytics and marketing channel tracking, and strengthening global compliance and payment processing across both traditional fiat and stablecoin rails.
Source: Tech.eu
